People

Shonagh MacVicar

Senior Counsel
Commercial
  • Shonagh is a Senior Counsel within Hadef & Partners’ Commercial practice. She brings over 25 years of post-qualification experience, over a decade of which have been in the UAE. During this time, Shonagh has held senior leadership positions in both the United Kingdom and the United Arab Emirates and is recognised for providing pragmatic, commercially focused legal advice on a range of complex commercial, procurement and governance matters. Her practice includes provision of strategic advice and contractual negotiation spanning many areas to include commercial, procurement, construction, development projects, corporate governance, intellectual property, PR & media, strategic partnerships, technology and digital platforms, professional services, outsourcing, consumer goods, manufacturing and distribution arrangements.

    Shonagh has delivered legal, contract & procurement advice to C-Suite, Board and senior management teams, developed processes and solutions and negotiated commercial contracts for multiple industry sectors incl: government entities, sport, events, media & entertainment, construction, manufacturing, entrepreneurial start-ups and aviation. She regularly advises on contract strategy, risk allocation, claims management, compliance frameworks and organisational transformation initiatives.  She is passionate about supporting starts-ups and SMEs in creating solid commercial and contractual foundations that support organisational growth while effectively managing legal and operational risk. Shonagh was previously Director of Contracts at a leading Free Zone in Dubai and has held roles such as General Counsel for the 2014 Commonwealth Games, Group Legal Counsel for an international software distribution and solutions company and has been a legal consultant supporting many businesses through periods of organisational change and growth.

    Languages
    English
    • Advised an international equipment manufacturer on its distribution of products into the UAE providing tailored advice on the UAE agency laws and their applicability. 
    • Advised global toy brand on the localisation of its services agreement to meet UAE law requirements.
    • Advise foreign brands on distribution and franchising in the UAE including drafting the contractual requirements for the opening of flagship retail stores in the UAE.    
    • Advised on the contractual requirements for the development of a master community in Dubai including the collation and retention of community data.
    • Negotiation of a partnership agreement with a leading UAE technology company for the creation of a Smart City Technology Platform and the delivery of sustainability initiatives across the community.
    • Advised a major international sporting event on its brand protection and enforcement programme to protect its extensive intellectual property assets (incl: management and protection of trademarks, logos, registered designs, strap lines, sporting tartan, mascot, reviewing, supporting the drafting of UK Government legislation for protection of the brand, enforcement strategy against intellectual property infringement and preventing ambush marketing).
    • Delivered a complex strategic contract for the attraction of capital investment into a UAE Free Zone from an emerging market.
    • Advised a UAE tea facility on the drafting of a manufacturing agreement with a well-known tea brand for whom the tea facility produced tea products.
    • Advised a UAE master community developer on the contracting of community facilities management and public realm services; security (assets and man-guarding) and brokerage for residential/commercial sales & leasing.
    • Implemented contract management system for a UAE government entity to digitalise its procurement and contracts processes and data. This implementation streamlined governance, contributed to the paperless sustainability strategy and provided real-time access to contract data at all procurement stages from tender through to award and contract completion.
    • Advised and delivered bespoke technology development contracts for online trading and an agri-commodity platform for a Dubai Free Zone Authority.
    • Delivered complex, high-value contracts and advice for projects including the design, build & fit-out of landmark commercial towers and delivery of the surrounding infrastructure (roads, substations, gas infrastructure).
    • Advised a Dubai-based luxury confectionary brand on its distribution and partnership agreements domestically and abroad.
Languages
English
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