In-brief:

The adoption of AI systems by businesses has gained significant popularity in the UAE (as it has globally) across various sectors, including healthcare, finance, retail, and recruitment, partly driven by the country’s commitment to becoming a global leader in technology and innovation. The UAE Government has made considerable investments in AI through initiatives like the UAE Artificial Intelligence Strategy 2031, which aims to integrate AI into all aspects of UAE governance and public services.

In the UAE private sector, AI is increasingly being used for data analytics, customer service automation, and predictive modelling. AI-powered ‘chatbots’ and virtual assistants are commonly used in customer service and e-commerce, while machine learning algorithms are being applied by the finance sector for fraud detection and risk management. In the recruitment space, AI-driven tools are being increasingly used for candidate screening, social media analysis, and predictive hiring, helping companies make faster, more informed, hiring decisions.

With its rapid adoption across multiple industries, AI is contributing to the UAE’s vision of becoming a global innovation hub, however, the growing reliance on AI raises important questions about data privacy and data protection.

For more information, please contact a member of the Hadef Commercial Team (Victoria Woods, Partner - v.woods@hadefpartners.com, Diana Froyland, Senior Counsel - d.froyland@hadefpartners.com, or Julie Beeton, Senior Counsel - j.beeton@hadefpartners.com).