• The hospitality and leisure sector in the UAE is a cornerstone of the economy and a global benchmark for luxury and innovation. The sector's success is underpinned by strategic government policies like Dubai Tourism Strategy 2025 and Abu Dhabi's 2030 plan, which aim to attract 25 million visitors annually. This has spurred massive private investment, with the UAE having one of the most active hotel development pipelines globally. International hotel groups are expanding aggressively, attracted by high occupancy rates. The leisure segment is equally robust, with the theme park market alone projected to reach US$1.85 billion by 2027. The MICE sector, valued at US$1.5 billion, is another growth area, with venues like Dubai World Trade Centre and Abu Dhabi National Exhibition Centre hosting global events. With sustainability becoming a priority, opportunities are emerging for eco-friendly developments and tech solutions in guest experience and operations.

    Our practice is broad, advising on the complexities of hotel management agreements, assisting both international brands and local owners in negotiating terms that balance operational control with owner interests. We advise on the structuring of mixed-use developments, ensuring compliance with strata laws and zoning regulations. Our real estate team is adept at handling high-value transactions for resort properties and conducting due diligence on hotel acquisitions. In the leisure segment. Our employment law expertise is vital in an industry challenged by high turnover and UAE's stringent labor laws, while our intellectual property practice protects hotel brands, restaurant concepts, and entertainment IPs. We also advise on data protection for guest information, contracts with online travel agencies, and the legal implications of AI-driven guest services.

    • Advised Global Luxury (Resorts) Dubai Ltd on their project to develop an island at The World comprising luxury villa residences, five star hotel and other recreational facilities and amenities. Advised on corporate structuring, master sale agreement, approvals from relevant authorities, third party sale and purchase documentation, hotel management agreement, branding and marketing agreement and general advice in relation to the operation and management of the luxury resort.
    • Advised The Address Hotels & Resorts LLC (Downtown Burj Dubai, Dubai Mall and Dubai Marina) on a wide range of commercial matters including their hotel pool program and own to lease program, hotel licensing legal advice, matters with owners of hotel apartments, waivers and limitations of liability for various services provided by the hotel and other related commercial agreements and advice. 
    • Advised Sunland Group on the Palazzo Versace Dubai and D1 Tower resort development including corporate structuring, licensing for real estate activities, master sale agreement, approvals from relevant authorities, third party sale and purchase documentation and generally in relation to the operation and management of the luxury resort. 
    • Advised a prominent hospitality group in the UAE on restructuring employee commission and incentive schemes.  
    • Advised a luxury hospitality group and leading provider of luxury serviced apartments on the opening of its project on the Palm.  
    • Acting for one of the world’s leading luxury golf real estate developers on its inaugural Middle Eastern project, an ultra-luxury villa development with an 18-hole golf course, advising on diverse aspects: (a) Acquisition of 26,000,000 square feet land in Dubai South entailing negotiation of complex purchase and development documents; (b) Structuring and incorporating UAE corporate entities, ensuring compliance with USA and UAE corporate governance requirements; (c) Drafting comprehensive sales documentation, including thorough review of golf membership documents; (d) Providing counsel on a joint venture with a prominent MENA real estate developer. 
    • Advised Hai Di Lao, a global restaurant chain with over 750 locations on its first flagship branch in the Dubai Mall. 
    • Advised The Address Hotels & Resorts LLC (Downtown Burj Dubai, Dubai Mall and Dubai Marina) on a wide range of commercial matters including their hotel pool program and own to lease program, hotel licensing legal advice, matters with owners of hotel apartments, waivers and limitations of liability for various services provided by the hotel and other related commercial agreements and advice. 
    • Advised BMG Middle East Development LLC in relation to commercial matters for “The Cube” development at Dubai Sports City including construction contracts, joint venture arrangements, employment matters, consultancy and supply agreements and hotel related matters.